Beginner’s Guide: How much money can I make with blogging?

May 1, 2018

What was smiled at a few years ago is now considered a lucrative second mainstay.

Others have made the breakthrough and can only live on this income.

The very large in this industry, even achieve 6-digit sales per month.

Some even openly report about it and on closer inspection these bloggers implement the basics of the AIDA formula.

The AIDA formula is a principle of advertising effectiveness.

It stands for the English terms Attention, Interest, Desire and Action.

The way is the goal

The whole thing is also a learning process for which there are no specific instructions that simply have to be followed.

Only the basic principle would be transportable from industry to industry.

Surprisingly, the large revenues are not generated with direct blog revenues, but with indirect products.

Many factors obviously play a role, so we have compiled these here according to their importance.

1. The number of visitors (Traffic)

The number of visitors is one of the most important factors. Generating traffic is not easy and takes time.

Once you have built up traffic, the only challenge is to create a good product.

A formula could therefore be: The more visitors you have, the more money you can earn.

Another formula could also be: You don't need 1 million casual visitors, you only need 1000 true fans.

2. The Visitor Source (Traffic Source)

The visitor sources give you information about what kind of readers visit your website.

We will first explain in more detail which visitor sources are available:

The returning readers

Loyal readers are the true fans of your website. Most of your income will only be earned with loyal readers.

The longer loyal readers already read your website, the more they react to your affiliate recommendations, for example.

Of course, loyal readers will not remain loyal to you for long if recommendations or content are directed solely to earn money.

However, loyal readers also have disadvantages, as they hardly click on advertisements.

The daily visit leads to a kind of advertising blindness.

The search engine reader

Readers who come to your website after searching with a keyword are a completely different kind of reader than the loyal readers when it comes to what they react to.

Statistical evaluations indicate that search engine readers are often only looking for certain information.

If this information is found quickly, it may stay a little, but if not, it will leave the website immediately.

This group of readers has almost the opposite effect on indirect income of a loyal reader.

A search engine reader is well aware of the ads and also likes to use contextual advertising to get the information he is looking for.

The recommendation link reader

Especially at the beginning many topic-relevant backlinks should be built up.

A referral link reader is a reader who finds his way to your website via such a link.

This reader often clicks on ads because the structure of your website is not yet known and contextual advertising can easily be confused with content.

In general, however, the traffic from large websites such as Digg or Slashdot cannot be converted into advertising revenue.

Similar to a search engine reader, a recommendation link reader can also get enthusiastic about your website and develop into a loyal reader.

3. The sources of income

Some monetization options are more worthwhile than others, so it is only recommended to test what is worthwhile again and again.

In the article Which sources of income are there we have examined this factor extensively.

4 The Website Theme

Although the subject of the website does not directly influence the amount of income, it is the sources of income that are influenced by the subject of the website.

Let's take a quick look at the most important ones here:


Different topics often differ greatly in terms of click rates and click prices.

Using Google Adsense as an example, the differences can be shown very clearly.

  1. Games Themes: A game blog may attract a lot of clicks on advertisements, but the click prices are very low.
  2. Medical topics: A health blog achieves comparatively fewer clicks, but the click prices are always very high.

How high the advertising potential of your website is, you can very quickly check once in the keyword planer of Google.

Affiliate Programs

Also in affiliate marketing it behaves usually similarly as with the advertisements.

When choosing your partners, pay close attention to the remuneration models they offer, which have various advantages and disadvantages.

  • pay per sale
  • Pay per click
  • pay per lead
  • Pay per view
  • Pay per install
  • Pay per lifetime

A good research approach here is also Amazon's partner program:

  • 1% Compensation for televisions and mobile phones
  • 3% Compensation for computers and electronics
  • 7% Compensation for books and cosmetics
  • 10% compensation for clothing, watches and jewellery

So if someone buys a TV for 500 USD via your advertising link you earn 5 USD, someone buys a dress for 100 USD you earn 10 USD.

Indirect revenues

Indirect sources of income are the less obvious. It is the sales generated by the reach of the blog, but not directly related to it.

These include

  • e-books
  • services
  • memberships
  • events
  • etc.

Once you have achieved a good reach, you can make money with your own products sooner or later.

5. The age of the website

Websites are like a good wine that matures over time.

With a profitable website or even a successful company, the same is true.

While some websites seem to rise out of nowhere, this is not the normal case.

There are reasons we will take a closer look at here:

Quality of content

The expectations of beginners are often very high right from the start.

That's why it may sound very drastic if you won't earn anything for sure in the first few months.

But a blog lives on a lot of content and this has to be created over a longer period of time.

This means that it depends not only on the quality of an individual post, but also on the overall quality of the contributions that have already been made.

Search engine optimization

While many self-proclaimed SEO experts claim to catapult your website quickly to the top of the search engines, a rock-solid foundation looks a little different.

Over time, your site's rankings will improve on their own if you follow certain rules.

In addition, many factors play an important role in search engine optimization and these also take time.


Building a good blog takes a lot of time and commitment. Just as it takes time in real life.

Get yourself and your blog talking at every opportunity, in the social media at events or trade fairs.


Over time you will be able to build up a network of like-minded people.

You get to know exciting people who will help you on your way (also vice versa).

Relationships only harm the one who doesn't have one.

The right contacts, vitamin B can open doors that would otherwise remain closed.

Empirical data

Countless experiences are made every day and this is important.

Only from self-experience can you create a real treasure of knowledge that you can draw on all your life.

Especially at the beginning is completely normal something naive and badly informed to plunge into the blog business.

The whole thing is a learning process to learn something about the web, blogs, design, writing.

But over time, your own skills and knowledge in these areas will grow.

6. The invested time

How much time does it take? How long do you have to wait before you start blogging?

If you only want to earn the fast money, blogging is not the right thing for you.

Depending on skill and how quickly individual factors affect each other, it takes about 3-6 months until the first revenues are achieved.

Blogging is a business model

Making money with a blog works.

It may not seem easy and it certainly cannot be done immediately, but it is definitely possible.

The basis for all industries is range and with a blog this can be built up very fast and simply.

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Jamie Kleven
Since his youth he has been fascinated by the world of digital media. He quickly realizes that on the basis of this digitality, much more is possible than just pastime or simple research.
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